A UNIFIED VISION OF MARKETING AND SALES

HOW WE WORK

We can help you in-house to transform and modernize the relationship between the traditional commercial network and the new digital marketing one, so that key work together efficiently.

We are not an agency. We work on projects with you, in addition, we train your team to be independent in the use of the tool.

The digitization of the commercial process

This is an unceasing process, this is the reason why resources need to be allocated for modernizing traditional sales teams and digitizing them. 

Data is the raw material in sales, so it is essential that the sales and marketing teams know how to interpret the data from digital channels and how to align it with digital marketing campaigns. 

Make your sales team unstoppable

01

ALIGN BUSINESS PLANS AND DIGITAL PLANS

  • Identify market niches (attack or defend)
  • Have clear unique selling roposition (USP)
  • Have a clear ICP (Ideal Client Profile)
  • Identify audiences and personalise engagement
02

DEFINE NECESSARY RESOURCES

  • Management being onboard with the process
  • Have a Sales Kit aligned with sales
  • Have a clear market profile and niche
  • Have a bench (suitable people) available
03

LAUNCH "WORKING IN PROGRESS" PILOT

  • Team selection and training
  • Launch integrated inbound and outbound campaigns
  • Multi-channel sales cycle management
  • Relevance and Personalisation
04

SCALING THROUGH TRIAL AND ERROR

  • Make mistakes and rectify them ASAP
  • Scale to other in niche markets
  • Involve the rest of the team (training)
  • Replicate and Learning by doing

Guillermo Villarroig

Salesman by profession with international experience in selling digital services since 1996. Founder of several agencies and projects with more than 400 clients. 

Experience in B2B in international and complex sectors. Pioneer and innovator in embracing technology and digital channels in the B2B sales process. 

EXPERIENCE WITH CLIENTS