DIGITAL MARKETING MANAGEMENT

Migration to an agile organizational model integrated with sales

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The new challenge for the marketing director: to do more with fewer resources

SPEED AND AGILITY IS NO LONGER OPTIONAL TO MANAGE AND ASSIMILATE THE CHANGES WE ARE EXPERIENCING.

We offer a series of resources in the form of personalized workshops and accompaniment to the marketing management with the aim of assimilating and digesting all the changes in the process of commercial digitalization and leading the change in the organization at the level of people, processes and technology

“According to a Gartner study, 60% of organizations will change their traditional sales model based on experience and commercial intuition for data management, integrating applications and new channels creating a new, more integrated, organizational model (integrating traditional sales channels with digital ones)”

GUIILLERMO VILARROIG
  • Some facts
    • 75% of marketing managers are migrating to agile methodologies and 87% have seen improvements in speed and agility in the execution of ideas, campaigns and productivity of their teams. (Gartner)
  • The Challenge
    • With the old model doing anything is slow and expensive.
    • It complicates the adoption of technology a great deal.
    • As well as the activation of the data. Not having a bench does not help and limits the resources to get out of the loop.
  • The solution
    • It is crucial to redefine internal roles.
    • Cover key areas of expertise and external collaborations.
    • Focus on prioritized projects based on learning by doing and sprints.
  • Who is it for?
    • Leaders of the Marketing department who are aware of this model change and need to adapt their departments to gain speed and agility in management.

SALES DIGITALIZATION

Process for a successful change

PROCESS - PEOPLE - TECHNOLOGY - PROCESS - PEOPLE - TECHNOLOGY

HOW TO GET STARTED

01-02-03

01

Digital maturation Test

Understanding the starting point of the level of knowledge and digitalization

02

Services

Once the empowerment phase is completed, we define some of the services in the execution phase to accompany the general direction in the management of change.

03

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