GENERAL MANAGEMENT

How to lead the change process

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You can accelerate the process of commercial digitalization

EMPOWER MANAGEMENT TO MAKE DECISIONS IN THE DIGITALIZATION PROCESS.

We offer a series of resources in the form of personalized workshops and accompaniment to the general management with the aim of assimilating and digesting all the changes in the process of commercial digitalization and leading the change in the organization at the level of PEOPLE, PROCESSES and TECHNOLOGY.

“According to a Harvard business review study, the big challenges for management are: 1) Managing change in the organization/ 2) Resistance to change/ 3) Lack of digital skills. We add as a previous step, the empowerment of management to pilot the change.”

GUILLERMO VILARROIG
  • Some facts
    • Organizations that have invested in aligning their marketing and sales departments achieve:
    • 67% being more effective at closing opportunities.
    • 58% being more effective in customer retention and loyalty.
    • 208% more sales as a result of taking more and better advantage of your marketing investment.
  • The Challenge
    • Lack of information and digital skills on the part of the board of directors (where to invest and how to assess the return).
    • Lack of an in-house profile with a track record and digital knowledge (responsible for transformation)
    • Execute changes with a focus on new processes, technology adoption and overcoming the challenge of resistance to change.
  • The solution
    • To lead and push change with transformative ambition and leadership (there is no going back).
    • To align the management team to be involved in piloting the roadmap (people, process and technology).
    • To have the means for a phased execution with agile methodologies to accelerate the process.
  • Who is it for?
    • Organizations that are clear about the need for digitalization and do not have an in-house profile for:
    • Digitalization of the management team.
    • Definition of a joint plan and strategy.
    • Accompaniment in the execution.

Mckinsey, in its superb report "The recovery will be digital", attributes to the General Directorate the responsibility of accelerating the digital transformation and making it more agile in the post-Covid era.

COMMERCIAL DIGITALIZATION

Process for a successful change

PROCESS - PEOPLE - TECHNOLOGY

HOW TO GET STARTED

01-02-03

01

Digital maturation Test

Understanding the starting point of the level of knowledge and digitalization

02

Services

Once the empowerment phase is completed, we define some of the services in the execution phase to accompany the general direction in the management of change.

03

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