{"id":7499,"date":"2024-09-17T11:51:49","date_gmt":"2024-09-17T09:51:49","guid":{"rendered":"https:\/\/www.imanta.io\/glosario\/crm\/"},"modified":"2025-02-24T13:46:04","modified_gmt":"2025-02-24T11:46:04","slug":"crm","status":"publish","type":"glossary","link":"https:\/\/www.imanta.io\/en\/glosario\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"\n<p>A <strong>CRM<\/strong> (Customer Relationship Management) is a system or software designed to manage a company&#8217;s relationships and interactions with its current and potential customers. Its main objective is to improve business relationships, maintain customer loyalty and optimize sales, marketing and customer service processes. <\/p>\n\n<p>A CRM allows:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralize customer information<\/strong>: Collect and organize all customer-related data in one place, making it easy to access and track customer interactions, sales and behaviors.<\/li>\n\n\n\n<li><strong>Task automation<\/strong>: Helps automate repetitive processes, such as sending emails, scheduling reminders or following up on sales opportunities.<\/li>\n\n\n\n<li><strong>Analytics and reporting<\/strong>: Provides tools to measure and analyze the performance of sales and marketing campaigns, enabling companies to make informed decisions based on data.<\/li>\n\n\n\n<li><strong>Improve customer experience<\/strong>: By better understanding their needs and behaviors, companies can offer a more personalized and efficient service.<\/li>\n<\/ul>\n\n<p>Popular examples of CRM include <strong>Salesforce<\/strong>, <strong><a href=\"https:\/\/www.imanta.io\/en\/pipedrive\/\">Pipedrive<\/a><\/strong> and <strong>HubSpot<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A CRM (Customer Relationship Management) is a system or software designed to manage a company&#8217;s relationships and interactions with its current and potential customers. Its main objective is to improve business relationships, maintain customer loyalty and optimize sales, marketing and customer service processes. A CRM allows: Popular examples of CRM include Salesforce, Pipedrive and HubSpot.<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7499","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/glossary\/7499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/glossary\/7499\/revisions"}],"predecessor-version":[{"id":7501,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/glossary\/7499\/revisions\/7501"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}