{"id":7371,"date":"2024-02-21T17:17:19","date_gmt":"2024-02-21T15:17:19","guid":{"rendered":"https:\/\/www.imanta.io\/blog\/orttosegment-the-power-of-multichannel\/"},"modified":"2024-02-21T17:17:19","modified_gmt":"2024-02-21T15:17:19","slug":"orttosegment-the-power-of-multichannel","status":"publish","type":"post","link":"https:\/\/www.imanta.io\/en\/blog\/orttosegment-the-power-of-multichannel\/","title":{"rendered":"Ortto+Segment: The power of multichannel"},"content":{"rendered":"<h2 id=\"h2_0\">This is how this integration works<\/h2>\n<p><span>When a Segment user logs in, <strong>all the<\/strong> customer <strong>data<\/strong> you collect from your web and mobile applications or servers <strong>is sent directly to Ortto<\/strong>. <\/span><span>Once the data is in Ortto, you can segment key audiences based on a wide range of filtering, demographic, geographic or behavioral options. <\/span><span>You can then use these audiences to <strong>send automated strategy manuals<\/strong>, <strong>customized automated journey workflows<\/strong>, emails and SMS to <strong>create personalized multichannel customer interactions<\/strong>.<\/span><\/p>\n<p><b><span>With Segment and Ortto you can:<\/span><\/b><\/p>\n<ul>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Create automated customer journey workflows with email, SMS, pop-ups and forms.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Trigger messages from custom actions or events.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Automate welcome messages, onboarding, abandoned carts, sales manuals and more.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Use pre-designed campaigns to create the most effective customer journeys. Emails are automatically designed like your website. <\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Use Ortto&#8217;s AI to write high-performing email subject lines and content and compelling SMS.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>See the impact and return on marketing campaigns.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"atoms__Box-ra2g8k-0 lkEqEE atoms__Text-ra2g8k-1 gpUsgK\"><span>Use BI reports and dashboards to track key metrics.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 id=\"h2_1\">Want to learn more about Ortto integrations? Try it for free <\/h2>\n<p>If you want to<strong> try Ortto free of charge<\/strong>, you only have to <strong><a href=\"https:\/\/www.imanta.io\/en\/contact\/\" rel=\"noopener\" target=\"_blank\">contact us<\/a><\/strong>. And if you want a personalized Demo, click on the image. <\/p>\n<p><\/p>\n<h2 id=\"h2_2\">Try Ortto free of charge!<\/h2>\n<p>If you want to<strong> try Ortto free of charge<\/strong>, you only have to <strong><a href=\"https:\/\/www.imanta.io\/en\/contact\/\" rel=\"noopener\" target=\"_blank\">contact us<\/a><\/strong>. And if you want a personalized Demo, click on the image. <\/p>\n<p><\/p>\n<div><a href=\"https:\/\/www.imanta.io\/en\/contact\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.imanta.io\/wp-content\/uploads\/2024\/02\/ortto-demo.png\" style=\"display: block; margin-left: auto; margin-right: auto;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.imanta.io\/gestor\/recursos\/uploads\/imagenes\/herramientas\/autopilot\/group_47.png\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Use Segment data to create personalized multichannel experiences across the entire customer lifecycle.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145,143],"tags":[],"class_list":["post-7371","post","type-post","status-publish","format-standard","hentry","category-integrations-with-ortto","category-ortho"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts\/7371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/comments?post=7371"}],"version-history":[{"count":0,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts\/7371\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/categories?post=7371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/tags?post=7371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}