{"id":7372,"date":"2024-02-21T17:18:35","date_gmt":"2024-02-21T15:18:35","guid":{"rendered":"https:\/\/www.imanta.io\/blog\/6-key-trends-to-increase-your-sales\/"},"modified":"2024-02-21T17:18:35","modified_gmt":"2024-02-21T15:18:35","slug":"6-key-trends-to-increase-your-sales","status":"publish","type":"post","link":"https:\/\/www.imanta.io\/en\/blog\/6-key-trends-to-increase-your-sales\/","title":{"rendered":"6 key trends to increase your sales"},"content":{"rendered":"<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 10pt 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The success of any business lies in its ability to <strong>forecast changes in the market<\/strong> and prepare for <strong>good management<\/strong> and <strong>successful business planning<\/strong> for the future.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 10pt 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ultimately, this can be achieved by <strong>adapting businesses to digital transformation<\/strong> by implementing new technologies in their workflows.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 10pt 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That&#8217;s why we want to show you the <strong>6 key trends<\/strong> that will make you keep up with the <strong>demands of today&#8217;s market<\/strong> and, as a result, <strong>your company&#8217;s sales will skyrocket<\/strong>. Are you eager to find out what they are? <\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Continue to the end!<\/span><\/p>\n<h2 id=\"h2_0\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">  1.- Artificial Intelligence in the Sales Process<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 10pt 0pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Artificial Intelligence &#8211; AI &#8211; has dramatically changed the business landscape and is gaining ground by leaps and bounds in the sales and marketing process where, according to McKinsey, <\/span><b><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">According to McKinsey, 40% of the sales tasks performed by sales rep <\/span><\/b><b><i><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">sales rep<\/span><\/i><\/b><b><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> could already be automated.<\/span><\/b><\/p>\n<p style=\"line-height: 1.3800000000000001; background-color: #ffffff; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Undoubtedly, AI in sales helps to <strong>extract potential customers<\/strong>, key data from them and contributes in projecting trends to be used by sales to improve their productivity.<\/span><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> sales can use to improve their productivity.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Added to this, what makes artificial intelligence the first item on our list, the secret weapon of sales, is the ability for <strong>predictive analytics<\/strong>.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This technique can help <strong>leverage customer intent data<\/strong> and <strong>insights into their behavior and needs<\/strong> to focus on delivering a better experience based on their recorded preferences.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">There are some <strong>specific advantages of Artificial Intelligence<\/strong> that can be extremely beneficial in improving the sales ratio, including:<\/span><\/p>\n<ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\">\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><strong><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Increased efficiency.<\/span><\/strong><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><strong><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Improved customer experience.<\/span><\/strong><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><strong><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lead generation.<\/span><\/strong><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><strong><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Reduction of the error rate.<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">And, it is that, <\/span><b><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">75% of buyers expect companies to anticipate their needs and make relevant suggestions before the first contact.<\/span><\/b><\/p>\n<h2 id=\"h2_1\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2.-CRM and customization<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">CRM &#8211; Customer Relationship Management<\/span><i><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Customer Relationship Management<\/span><\/i><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8211; is becoming more and more relevant due to its function of <strong>collecting data from various business sources<\/strong>.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><strong>Integrates sales, marketing, customer service and social media information,<\/strong> allowing sales to access data from a centralized location.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In today&#8217;s ecosystem, it has moved beyond being more than a glorified organizer or spreadsheet replacement; the CRM market potential is projected to be $82 billion by 2025 and growing at 12% annually. <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">82 billion market potential by 2025 and growing at 12% annually<\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">according to <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/seekingalpha.com\/article\/4148097-how-will-salesforce-get-to-60-billion-revenue\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Seeking Alpha<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The modern customer profile uses more than two digital devices. <\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This brings a <strong>unique advantage<\/strong> for sales and marketing: <\/span> <span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">leverage information that gives a <strong>360-degree view<\/strong> of their behavior and the scope of hyper-personalization. All this thanks to digital tools and cutting-edge strategies such as, for example,   <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">the creation of highly personalized and humanized videos to increase the sales ratio with Hippo Video.<\/span><\/b><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In fact, <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">79% of companies that exceeded revenue targets have a documented personalization strategy.<\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<h2 id=\"h2_2\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3.-Account-based marketing<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Account-based Marketing or <\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8220;Account-based Marketing<\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8220;Account-based marketing (ABM) has been around for a few years, but is projected to become a trend due to the alignment of sales and marketing efforts.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When both departments agree to work together to use a spear instead of the net, the fish they are forced to catch will be heavier.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">ABM&#8217;s most significant success, in addition to identifying the best-fit accounts, is having these sectors within the same workflow; <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">it becomes a cooperative alliance to reach a common goal.<\/span><\/b><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">With an ABM based on state-of-the-art technologies, both the sales rep <\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">sales rep<\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and marketers will be able to deliver messages that will attract target accounts that the former will strive to convert, using Hippo Video&#8217;s disruptive technologies, with the generation of audiovisual content and hyper-personalized websites.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That said, sales-based marketing has the following benefits for sales teams:<\/span><\/p>\n<ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\">\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Expedited sales processes.<\/span><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Reduces customer churn by increasing the loyalty of existing customers.<\/span><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shorter sales cycle.<\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">According to Forrester Research, less than <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.inc.com\/sangram-vajre\/forget-about-leads-this-is-what-you-need-to-focus-on-to-boost-sales.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">1% <\/span><\/a><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">of leads convert to customers, demonstrating the sense of urgency to invest in the funnel and, according to the same report, most companies have gone 2.0 from 1.0 on the B2B maturity curve using ABM, <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">most companies have moved to 2.0 from 1.0 on the B2B maturity curve using ABM, <\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">thus improving their conversion rate.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">ABM = B2B.<\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">  A simple formula!<\/span><\/p>\n<h2 id=\"h2_3\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">4.-Audiovisual contents<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Did you know?  <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Today, 87% of marketing and sales teams use video on a regular basis, up from just 67% in 2017<\/span><\/b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. A surprising fact, isn&#8217;t it? <\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Videos have crossed the barriers of time zone and distance; to some extent, even language &#8211; nonverbal communication plays a leading role &#8211; and impersonal messages, such as emails that lack personalization, making them a golden ticket for <\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">sales rep<\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Audiovisual content is now considered a crucial touch point in a sales cadence along with email, phone calls and direct contact coming from a landing page, for example.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sales reps can record and share videos across multiple platforms such as Klensy, Salesforce, Gmail, LinkedIn messages and social networks; Cisco&#8217;s Visual Networking Index forecasts that by 2022, <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">video will account for 82%<\/span><\/b><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> of all Internet traffic.<\/span><\/b><\/p>\n<h2 id=\"h2_4\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">5.- Automation of tasks<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">According to a survey by Salesforce, <\/span><b><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">salespeople spend 34% of their time selling, while the majority of their day is spent on other repetitive and menial tasks.<\/span><\/b><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">However, this trend has taken a major turn thanks to the <\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">software<\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> automation software for tasks that are continuous, laborious and time-consuming.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">On a typical day, non-sales activities, such as entering data into systems, searching for contacts through e-mails and other administrative tasks, could be automated to free up the workload of sales reps and help them focus on sales.<\/span><\/p>\n<h2 id=\"h2_5\"><strong><span style=\"font-size: 15pt; font-family: Arial; color: #000000; background-color: transparent; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">6.-Sales qualification<\/span><\/strong><\/h2>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Losing sales enablement or &#8220;<\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sales Enablement&#8221;, <\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">can cost us business; all the trends we have discussed so far rest on this point.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The role of <\/span><i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">sales enablement<\/span><\/i><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> in the coming years will not be limited to bringing SDRs up to speed with the processes and training to meet the challenges of the changing business landscape.<\/span><\/p>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It also involves developing the best tools and strategies that can help the customer:<\/span><\/p>\n<ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\">\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Choose to understand your decision-making behavior.<\/span><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Integrate your sales and marketing departments.<\/span><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Improve situational fluency.<\/span><\/li>\n<li style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Be flexible to master any scenario with digital tools to cope with changing market demands.<\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.3800000000000001; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you want to optimize the workflow of your sales team, fill out the form and our consultants will contact you to provide a solution tailored to your needs.<\/span><\/p>\n<h2 id=\"h2_6\">Try Hippo Video for free!<\/h2>\n<p>If you want to<strong> try Hippo Video free of charge<\/strong>, you only have to <strong><a href=\"https:\/\/www.imanta.io\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a><\/strong>. And if you want a personalized Demo, click on the image. <\/p>\n<div><a href=\"https:\/\/www.imanta.io\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.imanta.io\/wp-content\/uploads\/2024\/02\/group_48.png\" alt=\"\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We talk a lot about new tools that support sales. Of course, using a new tool, per se, is not going to produce an increase in sales. For that to happen, you have to take into account the entire sales process and find a tool that can adapt to it and not the other way around. Keep them in mind and rely on them to review your sales process and trigger closings.of course, Hippo Video responds to these trends and market requirements.   <\/p>\n","protected":false},"author":2,"featured_media":1084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts\/7372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/comments?post=7372"}],"version-history":[{"count":0,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/posts\/7372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media\/1084"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/categories?post=7372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/tags?post=7372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}