{"id":7532,"date":"2024-05-27T01:58:17","date_gmt":"2024-05-26T23:58:17","guid":{"rendered":"https:\/\/www.imanta.io\/workshops\/welcome-to-the-new-productivity-for-marketing\/"},"modified":"2024-05-27T01:58:17","modified_gmt":"2024-05-26T23:58:17","slug":"welcome-to-the-new-productivity-for-marketing","status":"publish","type":"workshops","link":"https:\/\/www.imanta.io\/en\/workshops\/welcome-to-the-new-productivity-for-marketing\/","title":{"rendered":"Welcome to the new Productivity for Marketing"},"content":{"rendered":"<ol>\n<li><strong>Introduction to Agile Methodologies in Marketing  <\/strong>\n<ul>\n<li>Benefits of adopting agile methodologies: speed, agility and improved productivity.<\/li>\n<li>Role of digital tools in the implementation of these methodologies.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use of Notion in Agile Marketing Methodologies (30 min)<\/strong>\n<ul>\n<li>Presentation of Notion as a marketing and sales integration tool.<\/li>\n<li>Notion&#8217;s key functionalities: databases, calendars, project management and team collaboration.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Modern Marketing Tools  <\/strong>\n<ul>\n<li>Presentation of campaign automation tools<\/li>\n<\/ul>\n<\/li>\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Task Automation for Marketing Automation Adoption<\/strong>\n<ul>\n<li>Practical demonstration of how to automate tasks in your daily life.<\/li>\n<\/ul>\n<\/li>\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Data Management, Enrichment and Personalization  <\/strong><\/li>\n<\/ol>\n<ul>\n<li>Examples of how to leverage first-party data to improve campaign management.<\/li>\n<\/ul>\n<ol>\n<li><strong>Leads Activation for the Sales Department  <\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Examples of tools and techniques to facilitate collaboration between marketing and sales.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Practical Session and Real Examples  <\/strong>\n<ul>\n<li>Interactive workshop with practical exercises.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span>It is designed for marketing managers who want to update their knowledge and assess the use of technology, information management, improve operations and how to apply it in their day-to-day work (either in house, through partnerships or in a hybrid way). But who want to speed up the digitalization process.   <br \/><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tipo-workshop":[],"perfil-workshop":[],"class_list":["post-7532","workshops","type-workshops","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops\/7532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/workshops"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/categories?post=7532"},{"taxonomy":"tipo-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/tipo-workshop?post=7532"},{"taxonomy":"perfil-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/perfil-workshop?post=7532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}