{"id":7535,"date":"2024-05-25T01:58:17","date_gmt":"2024-05-24T23:58:17","guid":{"rendered":"https:\/\/www.imanta.io\/workshops\/seo-in-house-how-to-turn-in-house-teams-into-pro-seos\/"},"modified":"2024-05-25T01:58:17","modified_gmt":"2024-05-24T23:58:17","slug":"seo-in-house-how-to-turn-in-house-teams-into-pro-seos","status":"publish","type":"workshops","link":"https:\/\/www.imanta.io\/en\/workshops\/seo-in-house-how-to-turn-in-house-teams-into-pro-seos\/","title":{"rendered":"SEO In-House: how to turn in-house teams into pro SEOs"},"content":{"rendered":"<ol>\n<li><strong>Fundamentals of modern SEO with the impact of AI<\/strong>\n<ul>\n<li>Current trends in SEO.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Keyword Research  <\/strong>\n<ul>\n<li>How to identify keyword opportunities.<\/li>\n<\/ul>\n<\/li>\n<li><strong>On-Page Optimization  <\/strong>\n<ul>\n<li>Best practices for titles, meta descriptions and content.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Technical Optimization  <\/strong>\n<ul>\n<li>Site speed and performance.<\/li>\n<li>Indexing and crawling.<\/li>\n<li>Site architecture and redirects.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Using Notion for SEO Management  <\/strong>\n<ul>\n<li>Notion configuration for SEO projects.<\/li>\n<li>Management of large volumes of data.<\/li>\n<li>Practical examples and use cases.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Aligning SEO with Sales  <\/strong>\n<ul>\n<li>Definition of the Ideal Customer Profile (ICP).<\/li>\n<li>SEO integration with the ideal customer profile.<\/li>\n<li>Collaborative strategies between SEO and sales.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Content Creation and Link Building with AI<\/strong>\n<ul>\n<li>Effective content strategies.<\/li>\n<li>Link building techniques.<\/li>\n<li>How to measure the success of your campaigns.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Analysis and Measurement of Results  <\/strong>\n<ul>\n<li>Analysis tools (Google Analytics, Search Console).<\/li>\n<li>Top tools (which ones to use)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Practical Session (45 min)<\/strong>\n<ul>\n<li>Real-time optimization exercises.<\/li>\n<li>Collaborative activities using Notion.<\/li>\n<li>Resolution of doubts.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><span>It is designed for marketing managers who outsource the service through an agency and want to give more weight to the visibility strategy and want to have a working methodology together with an in-house team and make an orderly migration. Also to ask for resources to the general management and move to another level. <\/p>\n<p><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tipo-workshop":[],"perfil-workshop":[],"class_list":["post-7535","workshops","type-workshops","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops\/7535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/workshops"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/categories?post=7535"},{"taxonomy":"tipo-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/tipo-workshop?post=7535"},{"taxonomy":"perfil-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/perfil-workshop?post=7535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}