{"id":7540,"date":"2024-05-27T01:58:17","date_gmt":"2024-05-26T23:58:17","guid":{"rendered":"https:\/\/www.imanta.io\/workshops\/mastering-google-analytics-4-data-integration-with-sales-and-crm\/"},"modified":"2025-02-24T13:46:20","modified_gmt":"2025-02-24T11:46:20","slug":"mastering-google-analytics-4-data-integration-with-sales-and-crm","status":"publish","type":"workshops","link":"https:\/\/www.imanta.io\/en\/workshops\/mastering-google-analytics-4-data-integration-with-sales-and-crm\/","title":{"rendered":"Mastering Google Analytics 4: Data Integration with Sales and CRM"},"content":{"rendered":"\n<ol class=\"wp-block-list\">\n<li><strong>Google Analytics 4 Fundamentals (20 min)<\/strong>\n<ul class=\"wp-block-list\">\n<li>GA4 Possibilities<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Initial configuration for integration with CRM  <\/strong>\n<ul class=\"wp-block-list\">\n<li>Creation of properties and views.<\/li>\n\n\n\n<li>Configuration of data flows.<\/li>\n\n\n\n<li>Sales-focused report customization.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Introduction to Google Tag Manager as a CRM connector<\/strong>\n<ul class=\"wp-block-list\">\n<li>Possibilities and types of integration.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Data Integration and First-Party Data in GA4 (30 min)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Practical examples of data integration with a focus on sales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>GA4 Integration with Sales and CRM Systems  <\/strong>\n<ul class=\"wp-block-list\">\n<li>Practical example: synchronization of leads and conversions from GA4 to CRM.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Advanced Configuration and Customization (30 min)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Advanced GA4 configurations focused on sales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Optimization and Best Practices  <\/strong>\n<ul class=\"wp-block-list\">\n<li>How sales uses the data.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Integration and Sales Case Study  <\/strong>\n<ul class=\"wp-block-list\">\n<li>Example of full integration: conversion tracking and synchronization with CRM.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>You will learn how to get the most out of GA4 by integrating data with your sales team and your CRM. You will learn advanced techniques to capture first-party data, customize reports and synchronize valuable information with your CRM.   <\/p>\n<p><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tipo-workshop":[],"perfil-workshop":[],"class_list":["post-7540","workshops","type-workshops","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops\/7540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/workshops"}],"about":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/types\/workshops"}],"wp:attachment":[{"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/media?parent=7540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/categories?post=7540"},{"taxonomy":"tipo-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/tipo-workshop?post=7540"},{"taxonomy":"perfil-workshop","embeddable":true,"href":"https:\/\/www.imanta.io\/en\/wp-json\/wp\/v2\/perfil-workshop?post=7540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}