Video distribution should be the central part of a video sales strategy if we want to deliver a valuable prospecting message.
Let’s take advantage of the potential of video as a sales tool to increase our conversion rate.
What we talk about when we talk about video distribution
Video distribution is the backbone of a marketing and sales strategy based on audiovisual content because it is the one that deals with where we are going to publish our content, so that our target audience can see it, at the most opportune time.
I can give you a very clear example using Tik Tok, the interactive platform where they upload videos very close to the users. In short, we will not dare to upload a complex and very technical webinar on software sales in this application. The reason is that the platform and the content do not fit.
The same applies to sales
When planning a video distribution strategy, it is useful to think in terms of the concept of “marketing and sales mix”, which allows you to segment videos aimed at potential customers linked by a common parameter such as:
– Geographical location
– Purchasing preference
– Average purchase value
Why is video distribution important?
Even the most attractive content will go unnoticed if we do not apply a proper distribution technique. This does not only happen with videos, it happens with any content.
Audiovisual content is more attractive for many reasons, among them:
– Video marketing offers 600 times more ROI than the traditional marketing and print model combined.
– The most important brands in the market have indicated that they increase the number of new potential customers through videos on social networks by 93%.
– 90% of customers rely on a prospecting video to make a purchase decision.
– Prospects who have the opportunity to watch a video model of a product are 74% more likely to buy.
– 54% of consumers want to see more video content from a brand or company they support.
– Video boosts brand recall in users’ minds. Viewers report that they can remember 95% of video content compared to only 10% for text.
– 59% of professionals in decision-making positions would rather watch a video than read a text.
– Video thumbnails embedded in emails get 65% more clicks than any other media.
– 54% of managers use LinkedIn daily and share video content frequently.
– LinkedIn videos achieve up to 98% more engagement than any other content category.
– Testimonial video is the content class currently with the highest conversion rate.
We could go on!
The challenge of all this is, obviously, to get the right user to interact with the content we have created for them.
With Hippo Video you will have at hand the tools you need to elaborate prospecting pieces in a simple and effective way.
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