We know that video is a good sales tool, but not in itself. It will be if we use the right strategy for its distribution and landing on the customer throughout the entire sales funnel.The world’s most popular video platform, YouTube, has 2.3 billion users. Already in February 2020, more than 500 hours of video were uploaded every minute of every day.If we could leverage this data to our advantage, we would get incredible results.Let’s look at some keys to anchoring a robust strategy using video as an innovative business tool.