The key and transformative role of the new chief technology officer
WE HAVE GONE FROM 150 TO 8000 MARKETING AND SALES TOOLS IN JUST 9 YEARS. THE ROLE OF THE IT DIRECTOR IS KEY.
We offer a series of resources in the form of personalized workshops and accompaniment to the marketing management with the aim of assimilating and digesting all the changes in the process of commercial digitalization and leading the change in the organization at the level of people, processes and technology.
“According to a Gartner study, by 2024 25% of IT directors will be responsible for managing marketing and sales technology that will increasingly have relevance in the company´s results, so their role will be key.”
GUIILLERMO VILARROIG- Some facts
- 60% of managers have opted for the acceleration of digital business and are prioritizing IT directors (CIOs) to lead and promote change.
- The Challenge
- They cannot be specialized on all open fronts.
- Marketing and sales managers promote solutions but there is no alignment.
- The solution
- Act as a bridge between departments to correctly size the technology to be implemented
- Who is it for?
- To the leaders of the IT department who want to filter the requests based on reality and internal means and be accompanied in the process
COMMERCIAL DIGITALIZATION
Process for a successful change
HOW TO GET STARTED
01-02-03
Digital maturation test
Understanding the starting point of the level of knowledge and digitalization.
Services
Once the empowerment phase is completed, we define some of the services in the execution phase to accompany the IT direction in the management of change.